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Online reputation is a measure of an individual's or organization's character or standing in the eyes of others based on their online presence. It is the sum of all information available online about a particular person or organization. Benefits of having an online reputation include the ability to engage with existing and potential customers, build trust and credibility, reach target audiences more effectively, and boost search engine optimization (SEO). Types of online reputation include online reviews and ratings, social media presence, search engine results, user generated content (UGC), and corporate websites.

Examples of companies with an online reputation include Amazon, Yelp, TripAdvisor, Facebook, Google, and Apple. Amazon provides customers with the ability to leave reviews on products they have purchased. This gives other potential customers an idea of the quality of the product. Yelp provides an aggregate rating based on customer reviews for different businesses. TripAdvisor provides ratings and reviews for hotels and restaurants. Social media websites like Facebook and Twitter can provide another measure of a business's online reputation. Google allows business owners to create their own optimized web pages to appear more prominently in search engine results. Apple has created a trusted brand for itself by providing top-notch customer service and quality products. Anyone can benefit from having an online reputation. Individuals and organizations alike can use it to build trust, attract new customers, and gain recognition in their industry. Organizations can use it to connect with potential customers, show off their services or products, and improve their overall standing in the public eye.